Checking for most people, using Facebook has become part of their daily lives. We use it to communicate with friends, read the news, and even to keep up with the activities of our favourite brands. Did you know that 72% of online adults make at least one monthly visit to Facebook? Facebook is by far the most popular social media site in the world and is crucial for dentists.

Facebook has also assumed a new role in the healthcare sector, aiding tiny clinics in gaining new clients. However, how does Facebook fit into this and how might it benefit your dental office?

So here are 4 quick ways to draw in new patients using only Facebook.

Create a Facebook page: 

First and foremost, you must join Facebook. If you don't create a business page to represent your dental office, you won't be able to reach the over 1 BILLION users. Creating a page is just the beginning; you also need to make it visible and recognizable. When you use your logo as your profile image, for instance, your page will become instantly recognisable and distinctive each time you publish because the profile image is displayed next to all of your posts. To make it apparent what your page stands for, use branding that is similar to that of your website. When writing the "About" section, use keywords and be specific about the services your dental clinic provides.

Reach the People:

Now, would it seem too good to be true if I were to walk into your office one day as a salesman and say, "I have a way for you to advertise to local people and they will receive your content on their phones"? It would undoubtedly be something that would cause you to pause and exclaim, "Wow! That might attract a huge number of new patients.
Yes, there is such a tool! It's known as Facebook Ads. Using Facebook Ads, your dental practise may deliver information, offers, or any other kind of material to your precise target audience on a desktop, tablet, or mobile device. Very potent stuff! Facebook offers a lot of assistance if you're unsure how to use these advertising because they are still quite economical for small businesses.

Word of Mouth:

Using word-of-mouth advertising is a potent additional strategy for using Facebook to draw in new patients. This may be accomplished by consistently providing content on Facebook that engages your current audience and encourages them to share it with their friends (or potential new patients).

When generating this kind of content, take into account the following:

• Would readers find this post interesting and safe to share?
• Does this make my fans seem funnier, more knowledgeable, or helpful?
• Would it be advantageous for my fans if they shared this article with their friends or other followers?
• Am I presenting my audience with something they can use and share?
• Would I pause my news stream scan to check this out?

Your present Facebook following can be used for free advertising for your company if you create amazing and sharing content. As a side note, Facebook reviews are now second only to Google as people's preferred platform for posting online reviews, so encourage your patients to rave about you there. Every time they do so, your dental office is promoted.

Be the Leader:

A fantastic place to start when trying to draw in new patients is Facebook. It provides a fantastic platform for raising awareness, showcasing your abilities, and emphasising the human element of your work.
You must thus follow up!
In addition to continuing to create high-quality material and cultivate relationships with your audience, use Facebook to direct traffic to your website and blog. To grow your email list, try employing engaging strategies like contests, and then use email to distribute newsletters or exclusive offers.
Facebook is so much more than that. It can be a fantastic tool for expanding your dental office, particularly in terms of bringing in new clients. One of those tools where you receive what you put into is Facebook. As a result, establish a consistent posting schedule, publish relevant material, experiment with Facebook Ads, and don't forget to make your page attractive as well.