Nowadays, most potential patients are found online, making your practice's online presence—including your website, listings, social media accounts, and other platforms—the key to scalable growth. According to a recent report, 77% of consumers seek the Internet for dentists and dental treatments. These digital experiences are increasingly being driven by smartphones and location-based queries. In fact, mobile devices are used for 84 percent of "near me" queries.
You might already be active on a few other digital media. You might be starting from scratch.

5 Dental marketing strategies are:

Optimize your website: Without an A+ website, even the most stunning brick-and-mortar dentist office won't mean anything. Patients typically connect with your office through your website, and they will evaluate your practise based on how well it functions and looks.

1. Make it simple for users to access the information they desire
2. Describe your services in the most pertinent detail possible without jargon or difficult terminology.
3. Display a straightforward, dependable, and user-centred design.
4. Publish reliable information that encourages individuals to maintain their dental health and practise proper oral hygiene.
5. Introduces the personnel, dentists, and setting of the office
6. Simplifies and streamlines online scheduling
7. Incorporates entertaining and instructive pictures and videos
8. Displays social proof like patient testimonies and reviews
9. Combines online bill payment, medication renewal, and account management functions.
10. Provides online chat and other messaging features so that patients can contact the dentist right away.
11. More than 90% of web users base their opinions of a company on its website, and 38% of users will quit a site if it is unappealing and challenging to use and everything must work flawlessly on mobile devices. Security, website performance, and mobile optimization are all very important.

Create and optimize your google my business page: On our list of dental marketing strategies, creating a Google My Business (GMB) account page comes in first. Your GMB listing is essentially a validated source of data about your dental office that Google weaves into different search experiences—location, hours, images, etc. As you might have imagined, having a complete and thorough GMB listing can help your office appear in a variety of Google search results, including those of people who are actively looking for a dentist.

How to setup GMB for dental practice:

1. Using your Gmail account, set up a Google My Business account. If your clinic has many locations, make a unique GMB page for each one.
2. Using your Gmail account, set up a Google My Business account. Make a different GMB page for each of your offices if your practize has more than one.
3. Complete as much of your GMB page as you can after it has been verified, the richer detail, the better.

You must optimize your GMB page after creating it by completing each section. This is crucial since Google's Local Map Pack immediately syncs all the data from your GMB page. The dental offices that are nearest to the consumer's location will be ranked first in this ranking, which classifies comparable businesses by location.

• NAP (name, address, operating hours)
• Business category, description of services, contact information, site link
• Service area(s)
• Appointment link
• Photos of your practice and staff
  

Ramp up social media game: More than 54% of the world's active social media users currently utilise these sites to research products before making purchases. There are more than 3.5 billion active users of social media platforms. More than 1.79 billion people use Facebook every day. Because of this, using social media for dental marketing makes sense.

• Remind people about the dental benefits they’re paying for but not using: More than 25% of those who have dental insurance are unaware of the entire range of benefits they are entitled to, which mainly include cleanings, exams, and x-rays. This is a simple approach to increase patient volume and revenue for your practise.
• Build out video content: Showcase your dental surgeries and client endorsements. This will demonstrate your level of expertise, dependability, and professionalism when addressing dental issues for potential clients.
• Create before and after photos and videos: Extremely efficient with orthodontics and cosmetic dentistry.
• Repurpose client reviews, FAQs, and team photos. 

Type of Videos for Dentists: -

• Welcome or Introductory videos: Create a video to welcome and introduce prospective patients to your practice.
• Provider profile videos: Make a video featuring your chief surgeon, dentist, or other employees. Talk about your education and experience, your practise philosophy, and your areas of specialty. This significantly boosts patient confidence in your dental office.
• Patient testimonial or review videos: Make videos of all the dental work you do, particularly the "before and after." This clarifies what to anticipate for those who have concerns or objections
• Educational videos: Mention the value of maintaining good oral hygiene, for instance, or urge them to have regular cleanings and check-ups.
• FAQ’s: Discuss the most common dental procedures, anaesthetic, the types of dental insurance that your office accepts, and so forth. Inquire of your team about the inquiries that people typically have, whether over the phone or in person.

Ask dental patients for reviews: Regularly generating and responding to reviews is more difficult said than done. Too frequently, dental offices completely disregard their reviews. A steady stream of recent, favorable evaluations, however, is free advertising. More than 80% of shoppers believe online reviews just as much as personal advice. As if that weren't proof enough, 48% of patients said they would choose a dentist outside of their insurance network if they had excellent reviews.